Simply without Limits

Lifestyle eyewear brand

The new eyewear brand FREE FORM EYEWEAR from our new client Objecct Optik stands for innovative eyeglass frames developed by well-known designers. The project started with the development of a unique brand positioning and vision before it continued with the development of the brand signage and the claim.

This new brand concept now serves as the communication basis for a number of eyewear collections that will be launched in Europe, North America and Asia under the umbrella brand FREE FORM EYEWEAR.

The first frames – the Green collection – were launched beginning of October 2011 at the SILMO trade show in Paris.

Part of the launch package is a sales brochure, several POS tools and an image film, that is used for sell-in negotiations as well as for sell-out concepts.

Brand-Building-FFE.pdf (PDF / 2452k)